Merchandising Services

// Service Details

Merchandising Services Chessboard provides top-tier merchandising services in Saudi Arabia (KSA)

About Service

Chessboard Merchandising: Your Partner for Retail Success in Saudi Arabia Transform your retail space into a powerful revenue driver. Chessboard’s expert merchandising services in the Kingdom of Saudi Arabia are designed to elevate your brand, captivate customers, and dominate your market.

Service Strategic Value

Maximize Brand Visibility
Drive Customer Engagement

Drive Customer Engagement
Gain a Competitive Edge

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Why Merchandising is Your Secret Weapon

In today’s competitive Saudi retail market, how you present your products is just as important as the products themselves. Effective merchandising is the silent salesperson that guides customer decisions, builds brand loyalty, and directly impacts your bottom line.

At Chessboard, we don’t just stock shelves;
we craft strategic retail experiences.

What Is In-Store Merchandising in Saudi Arabia?

About Merchandising

In Saudi Arabia, in-store merchandising refers to a suite of field-based retail execution services designed to maximize product visibility, availability, and sales at the point of sale (POS). From Riyadh supermarkets to Jeddah hypermarkets and Dammam convenience stores, effective merchandising ensures that brands present their products strategically aligned with consumer behavior, store layouts, and Saudi retail standards. Key functions include visual merchandising, planogram implementation, POSM (Point of Sale Materials) installation, shelf stock monitoring, and category management all supported by real-time digital reporting tools that comply with Saudi data and retail regulations. This service is critical for FMCG brands aiming to win shelf space and shopper attention in KSA’s competitive retail landscape.

Definition and Key Functions of Merchandising Services in KSA

About Merchandising

Merchandising in Saudi Arabia encompasses tactical, on-ground retail activities that prepare products for optimal sale performance. Core functions include: executing retail ready displays, implementing brand approved planograms across major Saudi retailers like Panda, Carrefour, and Tamimi Markets, installing branded POSM (posters, wobblers, shelf talkers), ensuring 100% stock availability, and managing category placement to drive impulse buys. These services are delivered by trained field teams using GPS-tracked mobile apps that capture time-stamped photos and performance data ensuring transparency and compliance with Saudi retail KPIs. The goal? To create a shopper friendly, brand consistent experience that boosts conversion and loyalty across the Kingdom’s diverse retail channels.

Comprehensive Components of In-Store Merchandising Services

About Merchandising

Professional merchandising in Saudi Arabia includes these essential components:

Planogram Design: Custom shelf layouts tailored to store size, foot traffic, and SKU mix maximizing sales per square meter in Saudi retail environments.
Field Execution Visits: Regular in store visits to organize shelves, reset displays, launch promotions, and install Halal certified or Arabic-labeled POSM as required.
Stockout Monitoring: Real-time tracking of out-of-stocks, with immediate alerts and corrective shelf rearrangements to prevent lost sales.
Store Staff Training: On-site coaching for Saudi retail employees on product benefits, promotional messaging, and brand standards enhancing in aisle engagement.
These components ensure consistent, high impact brand presence across Saudi Arabia’s fragmented yet high potential retail ecosystem.

Flexible Merchandising Service for Brands in KSA

About Merchandising

To meet varying business needs, merchandising providers in Saudi Arabia offer scalable service packages:

Daily Execution Pack: Ideal for FMCG brands requiring daily or weekly store visits across major cities (Riyadh, Jeddah, Dammam) with instant digital reporting and promo resets.
Planogram + Rollout Pack: End-to-end solution from custom planogram design per retailer (e.g., BinDawood, Lulu) to phased nationwide implementation with compliance audits.
Promo Activation Pack: Rapid deployment of seasonal or campaign based activations (e.g., Ramadan, National Day, White Friday), ensuring on-time, on-brand execution at key POS locations.

These packages are designed for agility, compliance, and ROI helping brands dominate shelf space in Saudi Arabia’s fast-moving retail environment.

Which Companies Need Merchandising Services in Saudi Arabia?

About Merchandising

In store merchandising is essential for:

FMCG giants and local Saudi brands in food, beverages, dairy, snacks, and personal care seeking consistent retail execution.
International beauty and cosmetics brands entering KSA and requiring culturally aligned POS displays (e.g., modesty compliant visuals, Arabic labeling).
Distributors and wholesalers managing multiple brand portfolios across Saudi retail chains.
New market entrants who lack local field teams but need immediate, professional presence in major Saudi retailers to build brand equity and drive trial.
With Saudi consumers increasingly influenced by in-store experience, expert merchandising is no longer optional it’s a growth accelerator under Vision 2030’s retail transformation strategy.

Key Performance Indicators (KPIs) for Merchandising Success in KSA

About Merchandising

To measure merchandising effectiveness in Saudi Arabia, track these KPIs:

Planogram Compliance Rate: % of stores adhering to brand shelf layouts (target: >90%).
Stockout Rate: Frequency of out of stocks per SKU critical in high turnover categories like dates, beverages, and baby care.
Conversion Uplift: Sales increase post-merchandising intervention in test vs. control stores.

Activation Success Rate: % of promotional campaigns executed on time, on brief, and with full POSM deployment.
Top-tier providers in KSA deliver real-time dashboards showing these metrics enabling data driven decisions aligned with Saudi retail cycles and seasonal peaks

Risks in Field Merchandising & How to Mitigate Them in Saudi Arabia

About Merchandising

A major risk in Saudi field merchandising is report manipulation such as false visit claims or staged photos. To ensure integrity, leading providers implement:

Random audit visits by supervisors in key cities like Riyadh and Khobar.
These measures not only prevent fraud but also build trust with Saudi retailers and brand owners ensuring every riyal spent on merchandising delivers measurable ROI.

why choose us

Why you should choose chessboard

We’re a sales agency that specializes in promoting sales by different ways to ensure the best customer experience while using the most advanced soft and hard selling tactics to enhance the quality of your relationship with your prospects and help you achieving your company’s aimed goals

Projects delivered

Within +10 year, we successfully completed over 100 individual projects worldwide.

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Client satisfaction

We put our customers at the center of everything we do, ensuring a smooth, reliable, and satisfying experience.

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Qualified employees

Not only is our team full of professionals – we’re success partners too.

Key industries

We have specialist experience in a handful of industries.

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